000			02168nam a22002777c 4500
001			00004596
003			ES-MaONT
005			20210929062550.0
008			290518s2018 xxud|||fr|||| 00| 0 eng d
024			_d.
040			_cCDO
110	2		_aCapgemini Digital Transformation Institute _92424
245	0	0	_aCYBERSECURITY _bThe new source of competitive advantage for retailers _cCapgemini Digital Transformation Institute
260			_bCapgemini
300			_a40 p.
336			_atexto (visual) _2isbdcontent
337			_aelectrónico _2isbdmedia
338			_arecurso en línea _2rdacarrier
520			_aMany companies have invested significant amounts of money in programs and technologies to improve cybersecurity—the protection of consumer data, enterprise information, and intellectual property. But while cybersecurity is often seen in terms of the cost of mitigation—or the ramifications of a breach—it is also a business driver and can be a source of competitive advantage in the retail sector. We probed this issue in a global survey of over 6,000 consumers and 200 retail executives, as well as in interviews with experienced cybersecurity executives. The research methodology at the end of this report provides further details. Our research reveals that customer satisfaction and spending can drastically be improved by cybersecurity and data protection assurance. Yet, very few retailers are leveraging this opportunity to gain competitive advantage. This report: • Explores how cybersecurity and data protection is a business driver • Assesses retailers’ understanding of consumer expectations for cybersecurity and data privacy • Quantifies the gains for a retailer with a robust cybersecurity and data protection system • Provides recommendation on how retailers can leverage cybersecurity and data privacy to drive value and growth.
650		0	_aCiberseguridad y confianza _92188
653			_aconsumer
653			_acyber-defense
653			_aprotection
856	4		_uhttps://www.capgemini.com/es-es/wp-content/uploads/sites/16/2018/05/cybersecurity-in-retail-report_v2-5.pdf _x0 _yAcceso al documento
942			_cINF _2udc
999			_c4596 _d4596