Good practice guide on online advertising : Protecting consumers in e-commerce
.-- Paris : OECD Publishing, March 2019
.-- 40 p. : il. ; 1 documento PDF
.-- (OECD Digital Economy Papers; March 2019, No. 279).
Bibliografía: p. 63-64
This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of good practice examples from policy makers, consumer enforcement agencies, and stakeholders that are relevant to the key principles. Building on those examples, the guide also offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers.
You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given.
10.1787/9678e5b1-en . doi
Ciberseguridad y confianza
e-commerce
online advertising
policy makers
vulnerable consumers
protection of children
Organización de Cooperación y Desarrollo Económico
OECD Digital Economy Papers
Bibliografía: p. 63-64
This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of good practice examples from policy makers, consumer enforcement agencies, and stakeholders that are relevant to the key principles. Building on those examples, the guide also offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers.
You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given.
10.1787/9678e5b1-en . doi
Ciberseguridad y confianza
e-commerce
online advertising
policy makers
vulnerable consumers
protection of children
Organización de Cooperación y Desarrollo Económico
OECD Digital Economy Papers