Reaching 50 Million Women with Mobile: : A Practical Guide : March 2020 GSMA .-- London : GSM Association, 2020 .-- 38 p. : il. ; 1 documento PDF

This guide outlines the practical steps mobile operators can take to reach female customers and realise this opportunity. Drawing on our research and work with operators and other partners across Africa, Asia and Latin America over the last decade, including a recent survey of employees from mobile operating companies (opcos) by Altai Consulting,5 we have distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes
have emerged.

Mujeres digitales

mobile operators
digital consumer
Connected Women programme
gender gap
female customers

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