| 000 -LEADER |
|---|
| fixed length control field |
02379nam a2200361 c 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00005646 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210929062558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200131s2019 fr a|||f t i 01 u|eng u |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Source of number or code |
doi |
| Standard number or code |
10.1787/9678e5b1-en |
| Additional codes following the standard number or code |
. |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Good practice guide on online advertising |
| Remainder of title |
: Protecting consumers in e-commerce |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Paris : |
| Name of publisher, distributor, etc. |
OECD Publishing, |
| Date of publication, distribution, etc. |
March 2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
40 p. |
| Other physical details |
: il. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto (visual) |
| Source |
isbdcontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electrónico |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Source |
rdacarrier |
| Carrier type code |
cr |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
OECD Digital Economy Papers |
| Volume/sequential designation |
; March 2019, No. 279 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Bibliografía: p. 63-64 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of good practice examples from policy makers, consumer enforcement agencies, and stakeholders that are relevant to the key principles. Building on those examples, the guide also offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Ciberseguridad y confianza |
| 9 (RLIN) |
2188 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
e-commerce |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
online advertising |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
policy makers |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
vulnerable consumers |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
protection of children |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Organización de Cooperación y Desarrollo Económico |
| 9 (RLIN) |
2843 |
| 830 0# - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
OECD Digital Economy Papers |
| 9 (RLIN) |
2551 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://read.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en#page1">https://read.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en#page1</a> |
| Nonpublic note |
Abierto |
| Link text |
Acceso al documento |
| Electronic format type |
pdf |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en">https://www.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en</a> |
| Nonpublic note |
Abierto |
| Link text |
Más información |
| Electronic format type |
pdf |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Informes |
| Source of classification or shelving scheme |
|