Reaching 50 Million Women with Mobile: (Registro nro. 5965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01747nam a22003497a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00005965 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220309152610.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200519s2020 xxka|||eq|||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 245 04 - TITLE STATEMENT | |
| Title | Reaching 50 Million Women with Mobile: |
| Remainder of title | : A Practical Guide : March 2020 |
| Statement of responsibility, etc. | GSMA |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | GSM Association, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 38 p. |
| Other physical details | : il. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This guide outlines the practical steps mobile operators can take to reach female customers and realise this opportunity. Drawing on our research and work with operators and other partners across Africa, Asia and Latin America over the last decade, including a recent survey of employees from mobile operating companies (opcos) by Altai Consulting,5 we have distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes<br/>have emerged. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mujeres digitales |
| 9 (RLIN) | 2600 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | mobile |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | women |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | mobile operators |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | policies |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | digital consumer |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Connected Women programme |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | gender gap |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | female customers |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | GSMA (Organization) |
| 9 (RLIN) | 1226 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2020/04/Reaching-50-Million-Women-with-Mobile-A-Practical-Guide.pdf |
| Nonpublic note | Abierto |
| Link text | Acceso al documento |
| Host name | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://www.gsma.com/mobilefordevelopment/resources/reaching-50-million-women-with-mobile-a-practical-guide/ |
| Nonpublic note | Abierto |
| Link text | Más información |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Informe | Acceso libre online | Colección digital | CDO | CDO | 19/05/2020 | 1000020176168 | 19/05/2020 | 19/05/2020 | Informes |