Reaching 50 Million Women with Mobile: (Registro nro. 5965)

000 -LEADER
fixed length control field 01748nam a22003497a 4500
001 - CONTROL NUMBER
control field 00005965
003 - CONTROL NUMBER IDENTIFIER
control field ES-MaONT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200519082429.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 200519s2020 xxka|||eq|||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency ES-MaONT
245 04 - TITLE STATEMENT
Title Reaching 50 Million Women with Mobile:
Remainder of title : A Practical Guide : March 2020
Statement of responsibility, etc. GSMA
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. GSM Association,
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 38 p.
Other physical details : il.
Dimensions ; 1 documento PDF
336 ## - CONTENT TYPE
Content type term texto (visual)
Source isbdcontent
337 ## - MEDIA TYPE
Media type term electrónico
Source isbdmedia
338 ## - CARRIER TYPE
Carrier type term recurso en línea
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. This guide outlines the practical steps mobile operators can take to reach female customers and realise this opportunity. Drawing on our research and work with operators and other partners across Africa, Asia and Latin America over the last decade, including a recent survey of employees from mobile operating companies (opcos) by Altai Consulting,5 we have distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes<br/>have emerged.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mujeres digitales
9 (RLIN) 2600
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term women
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term mobile operators
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term policies
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term digital consumer
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Connected Women programme
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term gender gap
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term female customers
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element GSMA (Organization)‏
9 (RLIN) 1226
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2020/04/Reaching-50-Million-Women-with-Mobile-A-Practical-Guide.pdf
Nonpublic note Abierto
Link text Acceso al documento
Host name pdf
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://www.gsma.com/mobilefordevelopment/resources/reaching-50-million-women-with-mobile-a-practical-guide/
Nonpublic note Abierto
Link text Más información
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Informes
Source of classification or shelving scheme
Existencias
Withdrawn status Lost status Materials specified (bound volume or other part) Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type Public note
    Informe   Acceso libre online Colección digital CDO CDO   19/05/2020   1000020176168 19/05/2020 19/05/2020 Informes .pdf
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