Top Tendencias Digitales 2021 (Registro nro. 6368)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01225nam a2200313 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00006368 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220523141909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210215s2021 sp a ||f t 0| u|spa u |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 245 00 - TITLE STATEMENT | |
| Title | Top Tendencias Digitales 2021 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | IAB Spain, |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 28 p. : |
| Other physical details | il.; |
| Dimensions | 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este informe tiene como objetivo mostrar las claves del negocio digital en 2021. Las 13 áreas que se analizan para revisar las tendencias digitales son: audio digital, branded content, data, digital out of home, e-commerce, esports, influencers, mobile, programática, publicidad nativa, redes sociales, CTV (TV conectada) y vídeo online. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tecnologías habilitadoras digitales |
| 9 (RLIN) | 18 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | audio digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | mercado digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | economía |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | empresas |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | e-commerce |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | esports |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 9 (RLIN) | 1761 |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://iabspain.es/estudio/top-tendencias-digitales-2021/ |
| Nonpublic note | Abierto |
| Link text | Acceso al documento |
| Electronic format type | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | CDO | CDO | 15/02/2021 | 1000020176561 | 15/02/2021 | 15/02/2021 | Informes |