Estudio de Inversión Publicitaria en Medios Digitales : Resultados 2020 (Registro nro. 6390)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01827nam a2200325 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00006390 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231116104403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210302s2021 sp ||||frt 0| u|spa u |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Additional codes following the standard number or code | . |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 9 (RLIN) | 1761 |
| 245 10 - TITLE STATEMENT | |
| Title | Estudio de Inversión Publicitaria en Medios Digitales : Resultados 2020 |
| Statement of responsibility, etc. | / IAB Spain ; PwC |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Madrid] : |
| Name of publisher, distributor, etc. | IAB Sapain : |
| -- | PwC , |
| Date of publication, distribution, etc. | cop. 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 46 p. : |
| Other physical details | il., gráf., tablas ; |
| Dimensions | 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En 2020, la inversión en publicidad en medios digitales en España continúa manteniéndose por encima de los 3.000 millones de euros (3.029,5 M€) aunque se redujo un -3,8% frente a 2019. A pesar de la particularidad del contexto del año 2020, provocado por la crisis sanitaria de la COVID-19, el sector de la publicidad digital sigue gozando de buena salud, experimentando decrecimientos menores a los formatos publicitarios tradicionales no digitales. Pese a la contracción experimentada por la pandemia, en el medio plazo, la Inversión Publicitaria en Medios Digitales volverá a su tendencia esperada de crecimiento acorde a su situación de mercado maduro, siendo poco probable observar crecimientos de doble dígito como los observados en años anteriores. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrias |
| 9 (RLIN) | 2345 |
| 651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 2183 |
| Geographic name | España |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Transformación digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | inversión |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | medios digitales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | tendencias |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | PricewaterhouseCoopers |
| 9 (RLIN) | 2421 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://iabspain.es/estudio/estudio-de-inversion-publicitaria-en-medios-digitales-2020/">https://iabspain.es/estudio/estudio-de-inversion-publicitaria-en-medios-digitales-2020/</a> |
| Link text | Acceso al documento |
| Nonpublic note | Abierto |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | CDO | CDO | 02/03/2021 | 1000020176583 | 02/03/2021 | 02/03/2021 | Informes |