| 000 -LEADER |
|---|
| fixed length control field |
02308nam a22003737c 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00006621 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220805062554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210629t2021 ||||| t|||i001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-92-846-8130-3 (Print) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-92-846-8131-0 (PDF) |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Source of number or code |
doi (Print) |
| Standard number or code |
10.2861/288740 |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Source of number or code |
doi (PDF) |
| Standard number or code |
10.2861/80 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Online advertising |
| Remainder of title |
: the impact of targeted advertising on advertisers, market access and consumer choice |
| Statement of responsibility, etc. |
/ authors, Niklas Fourberg ... [et al.] ; This document was requested by the European Parliament's committee on the Internal Market and Consumer Protection |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Luxembourg : |
| Name of publisher, distributor, etc. |
European Parliament, Policy Department for Economic, Scientific and Quality of Life Policies, |
| Date of publication, distribution, etc. |
June 2021 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
154 p. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Source |
isbdcontent |
| Content type term |
texto (visual) |
| 337 ## - MEDIA TYPE |
|---|
| Source |
isbdmedia |
| Media type term |
electrónico |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
recurso en línea |
| 500 ## - GENERAL NOTE |
|---|
| General note |
En portada: STUDY Requested by the IMCO committee |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
In this research paper, we provide a comprehensive overview of <br/>online advertising markets and we analyse the challenges and <br/>opportunities concerning digital advertising. We review the degree <br/>to which existing and proposed legislation at EU level addresses the <br/>identified problems, and identify potential solutions, with reference <br/>to experience from EU Member States and third countries. We <br/>conclude with a synthesis and specific policy recommendations, <br/>drawing on stakeholder interviews.<br/>This document was provided by the Policy Department for <br/>Economic, Scientific and Quality of Life Policies at the request of the <br/>committee on the Internal Market and Consumer Protection (IMCO). |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Economía digital |
| Source of heading or term |
|
| 9 (RLIN) |
2223 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
publicidad digital |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
EU |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
publicidad en línea |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
desafíos |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
oportunidades |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
legislación |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5108 |
| Personal name |
Fourberg, Niklas |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Parlamento Europeo. |
| Subordinate unit |
Dirección General de Políticas Internas. |
| -- |
Departamento de Políticas Económicas, Científicas y de Calidad de Vida |
| 9 (RLIN) |
5045 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662913/IPOL_STU(2021)662913_EN.pdf |
| Nonpublic note |
Abierto |
| Link text |
Acceso al documento |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |