| 000 -LEADER |
|---|
| fixed length control field |
01513nam a22003737a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00007010 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240117084505.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220315s2022 sp ||||frt 0| 0|spa u |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER |
|---|
| Copyright or legal deposit number |
M-5426-2022 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-84-17609-62-7 |
| 024 ## - OTHER STANDARD IDENTIFIER |
|---|
| Additional codes following the standard number or code |
. |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing digital y Big Data |
| Statement of responsibility, etc. |
/ Nora Lado, Daniel Peña (editores) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
Funcas, |
| Date of publication, distribution, etc. |
Marzo 2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
174 p. |
| Other physical details |
: il., gráf. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto (visual) |
| Source |
isbdcontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
electrónico |
| Source |
isbdmedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Source |
rdacarrier |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
En este libro se presentan diversos estudios y propuestas dirigidas a contribuir a una mejor comprensión y mejora de amplios aspectos del marketing digital y big data. Algunos de sus capítulos recogen ponencias presentadas en la Jornada de Marketing Digital y Big Data, celebrada en Funcas el 10 de marzo de 2021. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Todos los derechos reservados |
| Jurisdiction |
; Funcas |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tecnologías habilitadoras digitales |
| 9 (RLIN) |
18 |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Big Data |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marketing digital |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
plataformas digitales |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
internet |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
redes sociales |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
datos masivos |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5449 |
| Personal name |
Lado, Nora |
| 700 2# - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5088 |
| Personal name |
Peña, Daniel |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Fundación de las Cajas de Ahorros |
| 9 (RLIN) |
1181 |
| Relator term |
FUNCAS |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://www.funcas.es/wp-content/uploads/2022/02/Marketing-digital-y-big-data.pdf">https://www.funcas.es/wp-content/uploads/2022/02/Marketing-digital-y-big-data.pdf</a> |
| Link text |
Acceso al documento |
| Nonpublic note |
Abierto |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Libros electrónicos |
| Source of classification or shelving scheme |
|