Tiempo de IA. (Registro nro. 7283)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01448nam a22002897a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00007283 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240117090007.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230127s202301 sp d|||fo|||| 001 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Llorente y Cuenca |
| Relator term | LLYC |
| 9 (RLIN) | 5699 |
| 245 ## - TITLE STATEMENT | |
| Title | Tiempo de IA. |
| Remainder of title | Tendencias de marketing y consumo 2023 |
| Statement of responsibility, etc. | / LLYC |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | LLYC |
| Date of publication, distribution, etc. | 01/2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 32 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Source | isbdcontent |
| Content type term | texto (visual) |
| 337 ## - MEDIA TYPE | |
| Source | isbdmedia |
| Media type term | electrónico |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | recurso en línea |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En este documento se analizan las tendencias en marketing y consumo que marcarán el año 2023 desde dos dimensiones diferentes. En la dimensión exógena, encontramos tendencias que derivan de los cambios de hábito de los consumidores. Y en la endógena, otras que proceden de la transformación tecnológica de las herramientas y los procesos de trabajo de los Chief Marketing Officers. Pero al margen de si se trata de factores exógenos o endógenos, todos comparten que tienen como motor el impacto de la tecnología, y más especialmente, la inteligencia artificial. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4348 |
| Topical term or geographic name entry element | Inteligencia Artificial |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2223 |
| Topical term or geographic name entry element | Economía digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | tendencias |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | metaverso |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | big data |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://www.reasonwhy.es/media/library/230124-tendenciasmcdef-rw.pdf |
| Nonpublic note | Abierto |
| Link text | Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | CDO | CDO | 27/01/2023 | Descarga Internet | 1000020177474 | 20/02/2023 | 20/02/2023 | Informes |