| 000 -LEADER |
|---|
| fixed length control field |
01739nam a2200337 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00007293 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230203085752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230203s202301uusp ||||fo|||| 001 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
1761 |
| Corporate name or jurisdiction name as entry element |
IAB Spain |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Top Tendencias digitales |
| Remainder of title |
2023 |
| Statement of responsibility, etc. |
/ IAB Spain; Adevinta Spain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
IAB Spain |
| Date of publication, distribution, etc. |
01/2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
49 p. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Source |
isbdcontent |
| Content type term |
texto (visual) |
| 337 ## - MEDIA TYPE |
|---|
| Source |
isbdmedia |
| Media type term |
electrónico |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
recurso en línea |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
La edición 2023 del informe Top Tendencias Digitales es un documento de referencia que ha sido elaborado con la colaboración de las principales Comisiones de Trabajo de IAB Spain, cuyo objetivo es ofrecer una visión global del mercado de forma práctica y eficaz, analizando las claves del negocio digital que ayudarán a la industria a entender los retos y novedades que se presentan en este nuevo año. El documento aborda las tendencias de 2023 relacionadas con las siguientes disciplinas: Audio Digital, Branded Content, Data, Digital Out Of Home, E-commerce, Esports, Legal, Marketing de Influencia, Marketing de Afiliación, Metaverso, Programática, Publicidad Nativa, Redes Sociales, Retail Media, Televisión Conectada (CTV) y Vídeo Online. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2189 |
| Topical term or geographic name entry element |
Empresas |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2223 |
| Topical term or geographic name entry element |
Economía digital |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
5186 |
| Topical term or geographic name entry element |
Innovación |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
18 |
| Topical term or geographic name entry element |
Tecnologías habilitadoras digitales |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
tendencias |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
e-commerce |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
metaverso |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
esports |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
5454 |
| Corporate name or jurisdiction name as entry element |
Adevinta Spain |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://iabspain.es/sin-acceso/?download-id=179787 |
| Nonpublic note |
Restringido |
| Link text |
Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |