| 000 -LEADER |
|---|
| fixed length control field |
02059nam a22004337a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
00007458 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230526100922.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230526s202305uusp oad|fo|||| 001 0 spa d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
1761 |
| Corporate name or jurisdiction name as entry element |
IAB Spain |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Estudio de Redes Sociales 2023 |
| Statement of responsibility, etc. |
/ IAB Spain ; Elogia ; Epsilon Technologies ; Wuolah |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Madrid : |
| Name of publisher, distributor, etc. |
IAB Spain |
| Date of publication, distribution, etc. |
05/2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
79 p. |
| Dimensions |
; 1 documento PDF |
| 336 ## - CONTENT TYPE |
|---|
| Source |
isbdcontent |
| Content type term |
texto (visual) |
| 337 ## - MEDIA TYPE |
|---|
| Source |
isbdmedia |
| Media type term |
electrónico |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
recurso en línea |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
El informe analiza la evolución de la penetración de las redes sociales en España, el perfil de las personas usuarias, el nivel de saturación de la publicidad o la vinculación con las marcas, entre otros aspectos. Algunas de sus conclusiones principales son que la penetración de las redes sociales continúa siendo estable, con niveles de prepandemia. WhatsApp, Facebook, Instagram y YouTube se consolidan un año más como las redes líderes en nuestro país, mientras que el perfil de usuario más activo son las mujeres y los internautas de 18 a 34 años. Se observa que TikTok se mantiene entre las cinco redes sociales favoritas de quienes usan estas plataformas, que lo hacen aproximadamente durante una hora al día. Además, el móvil sigue siendo el principal dispositivo para conectarse a redes sociales. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
7 |
| Topical term or geographic name entry element |
Sociedad digital |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2043 |
| Topical term or geographic name entry element |
Contenidos digitales |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
2 |
| Topical term or geographic name entry element |
Comercio electrónico |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| 9 (RLIN) |
2183 |
| Geographic name |
España |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
redes sociales |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
publicidad |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
tendencias |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
móvil |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
dispositivos |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
marcas |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
ecommerce |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
influencers |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
generación Z |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
millennials |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
1765 |
| Corporate name or jurisdiction name as entry element |
Elogia |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
6679 |
| Corporate name or jurisdiction name as entry element |
Epsilon Technologies |
| 710 ## - ADDED ENTRY--CORPORATE NAME |
|---|
| 9 (RLIN) |
6680 |
| Corporate name or jurisdiction name as entry element |
Wuolah |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
https://iabspain.es/estudio/estudio-de-redes-sociales-2023/ |
| Nonpublic note |
Restringido |
| Link text |
Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Informes |