Improving online disclosures with behavioural insights
Autor(es):
Organización de Cooperación y Desarrollo Económico
Editor: Paris : OECD Publishing, 2018Descripción: 68 pTipo de contenido: texto (visual) Tipo de medio: electrónico
Tipo de soporte: recurso en líneaTema(s): Comercio electrónico
| consumers | shopping onlineRecursos en línea: 
Acceso al documento
En: Organización de Cooperación y Desarrollo Económico OECD Digital Economy Papers 269Resumen: This report looks at how behavioural insights can be used to improve online information disclosures for consumers. The report is the latest contribution to work by the OECD’s Committee on Consumer Policy on improving consumer policy with behavioural insights. Behavioural insights incorporate findings from economics, psychology, neuroscience and marketing to better understand how individuals and businesses actually behave in the marketplace. While the role of information disclosure policies is clear in empowering consumers to make informed decisions when shopping online, findings from behavioural insights raise questions about the usefulness of certain forms of information disclosure. This report looks at these concerns and the subsequent policy implications
| Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras |
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Informes
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CDO
El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital.
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Colección digital | Acceso libre online | .pdf, .read | 1000020174958 |
This report looks at how behavioural insights can be used to improve online information disclosures for consumers. The report is the latest contribution to work by the OECD’s Committee on Consumer Policy on improving consumer policy with behavioural insights. Behavioural insights incorporate findings from economics, psychology, neuroscience and marketing to better understand how individuals and businesses actually behave in the marketplace. While the role of information disclosure policies is clear in empowering consumers to make informed decisions when shopping online, findings from behavioural insights raise questions about the usefulness of certain forms of information disclosure. This report looks at these concerns and the subsequent policy implications
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