Online advertising

Autor(es):
Organización de Cooperación y Desarrollo Económico
Series OECD Digital Economy PapersEditor: Paris: OECD Publishing, January 2019Descripción: 43 p. ; 1 documento PDFTipo de contenido: texto (visual)
Tipo de medio: electrónico
Tipo de soporte: recurso en línea
Serie normalizada: OECD Digital Economy PapersTema(s): Comercio electrónico | consumers | online advertising | online services | risksRecursos en línea: Acceso a la publicación Resumen: Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises some new and complex challenges for consumers and consumer protection authorities. This report by the OECD’s Committee on Consumer Policy provides an introduction to the complex landscape that is online advertising. It outlines the potential benefits and risks for consumers, drawing on the behavioural insights literature where relevant.
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Informes Informes CDO

El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital. 

 

 

Colección digital Acceso libre online pdf 1000020175521

Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises some new and complex challenges for consumers and consumer protection authorities. This report by the OECD’s Committee on Consumer Policy provides an introduction to the complex landscape that is online advertising. It outlines the potential benefits and risks for consumers, drawing on the behavioural insights literature where relevant.

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