Understanding online consumer ratings and reviews
Autor(es):
Cuijpers, Dries | Yoshida, Akira
Organización de Cooperación y Desarrollo Económico
Series OECD Digital Economy PapersEditor: París : OECD Publishing, 2019Descripción: 28 p. ; 1 documento PDFTipo de contenido: texto (visual)Tipo de medio: electrónico
Tipo de soporte: recurso en líneaSerie normalizada: OECD Digital Economy PapersTema(s): Economía digital | online consumer | consumer organisations | business environmentRecursos en línea: Acceso al documento Resumen: This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including misleading and deceptive practices, a lack of accuracy, and consumer biases. It also points to issues for further consideration by consumer policy makers and enforcement authorities, as well as businesses and consumer organisations
Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras |
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Informes |
CDO
El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital.
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Colección digital | Acceso libre online | 1000020175610 |
Bibliografía: p. 24-28
This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including misleading and deceptive practices, a lack of accuracy, and consumer biases. It also points to issues for further consideration by consumer policy makers and enforcement authorities, as well as businesses and consumer organisations
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