Social commerce in emerging markets
: understanding the landscape and opportunities for mobile moneyAutor(es):
Naghavi, Nika
GSMA (Organization)
Editor: London : GSM Association, 2019Descripción: 23 p. : il., gráf. ; 1 documento PDFTipo de contenido: texto (visual)Tipo de medio: electrónico
Tipo de soporte: recurso en líneaTema(s): Economía digital | Tecnologías habilitadoras digitales | commerce | mobile money | Intelligent shopping | social media | e-commerceRecursos en línea: Acceso al documento
Más información Resumen: The global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments. This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry.
Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras |
---|---|---|---|---|---|---|---|
Informes |
CDO
El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital.
|
Colección digital | Acceso libre online | 1000020175886 |
The global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments. This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry.
No hay comentarios en este titulo.