Good practice guide on online advertising
: Protecting consumers in e-commerceAutor(es):
Organización de Cooperación y Desarrollo Económico
Series OECD Digital Economy PapersEditor: Paris : OECD Publishing, March 2019Descripción: 40 p. : il. ; 1 documento PDFTipo de contenido: texto (visual) Tipo de medio: electrónico
Tipo de soporte: recurso en líneaSerie normalizada: OECD Digital Economy Papers
Tema(s): Ciberseguridad y confianza | e-commerce | online advertising | policy makers | vulnerable consumers | protection of childrenRecursos en línea: 
Acceso al documentoMás información Resumen: This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of good practice examples from policy makers, consumer enforcement agencies, and stakeholders that are relevant to the key principles. Building on those examples, the guide also offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers.
| Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras |
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Informes
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CDO
El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital.
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Colección digital | Acceso libre online | 1000020175922 |
Bibliografía: p. 63-64
This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of good practice examples from policy makers, consumer enforcement agencies, and stakeholders that are relevant to the key principles. Building on those examples, the guide also offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers.
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