Behavioural Study on Advertising and Marketing Practices in Travel Booking Websites and Apps
: Final ReportAutor(es):
Lupiañez Villanueva, Francisco
Comisión Europea
Series Justice and ConsumersEditor: Luxembourg : Publications Office of the European Union, 2020Descripción: 119 p. : gráf. ; 1 documento PDFTipo de contenido: texto (visual)Tipo de medio: electrónico
Tipo de soporte: recurso en líneaISBN: 978-92-9478-538-1 (PDF)Serie normalizada: Justice and ConsumersTema(s): Tecnologías habilitadoras digitales | tourism | internet | telecommunications | digital technologies | consumer behaviour | marketing | travelRecursos en línea: Acceso al documento Resumen: Innovation and new information technologies have become determining factors to stimulate competitiveness in the European tourism sector. Entreprises in the tourism sector, and notably in the accommodation sector, are significantly ahead of other sectors in the economy (Eurostat, 2018). Industries operating in the online travel services environment employ an increasing number of people and contribute to the economy in sizeable way that are important to global competition.
Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras |
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Informes |
CDO
El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital.
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Colección digital | Acceso libre online | 1000020176273 |
En la portada: " Directorate-General for Justice and Consumers EU Consumer Programme"
Innovation and new information technologies have become determining factors to stimulate competitiveness in the European tourism sector. Entreprises in the tourism sector, and notably in the accommodation sector, are significantly ahead of other sectors in the economy (Eurostat, 2018). Industries operating in the online travel services environment employ an increasing number of people and contribute to the economy in sizeable way that are important to global competition.
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