Monitoring and analysing social media in relation to IP infringement

Autor(es):
European Union Intellectual Property Office
Editor: [Alicante] : EUIPO, 2021Descripción: 68 p. : gráf., tablas ; 1 documento PDFTipo de contenido: texto (visual)
Tipo de medio: electrónico
Tipo de soporte: recurso en línea
ISBN: 978-92-9156-292-3 Tema(s): Unión Europea | Comercio electrónico | propiedad intelectual | patentes | derechos de autor | datos personales | redes sociales | delitos informáticosRecursos en línea: Acceso al documento Resumen: The growth of e-commerce has been well documented, but how the rise of different technologies and consumer habits has affected intellectual property rights (IPR) infringement on the internet and, in particular, on social media platforms, is not clear. It is within this context, the European Union Intellectual Property Office (EUIPO) decided to conduct a study to better understand the volume and frequency of IPR infringement on social media. This study was organised around three strands of interest to better understand the current activities and trends related to counterfeit physical products and the piracy of digital content: 1) provide a comprehensive picture of the social media uses related to possible IPR infringement activities or promotion; 2) measure the relative presence of IPR infringement on physical products and digital content on social media compared to genuine products or licit copyright-protected digital content; 3) identify key indicators in order to better recognise IPR infringement business models on social media.
Lista(s) en las que aparece este ítem: Novedades Mayo 2021 | Redes sociales
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The growth of e-commerce has been well documented, but how the rise of different technologies and consumer habits has affected intellectual property rights (IPR) infringement on the internet and, in particular, on social media platforms, is not clear. It is within this context, the European Union Intellectual Property Office (EUIPO) decided to conduct a study to better understand the volume and frequency of IPR infringement on social media. This study was organised around three strands of interest to better understand the current activities and trends related to counterfeit physical products and the piracy of digital content: 1) provide a comprehensive picture of the social media uses related to possible IPR infringement activities or promotion; 2) measure the relative presence of IPR infringement on physical products and digital content on social media compared to genuine products or licit copyright-protected digital content; 3) identify key indicators in order to better recognise IPR infringement business models on social media.

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