Preparing the tourism workforce for the digital future
Autor(es):
Organización de Cooperación y Desarrollo Económico
Series OECD Tourism PapersEditor: Paris : OECD Publishing, June 2021Descripción: 63 p. : il., gráf. ; 1 documento PDFTipo de contenido: texto (visual) Tipo de medio: electrónico
Tipo de soporte: recurso en líneaSerie normalizada: OECD Tourism Papers
Tema(s): Sociedad digital | competencias digitales | destinos | digitalización | futuro digital | marketing | Transformación digital | turismoRecursos en línea: 
Acceso al documento Resumen: Embracing digitalisation throughout the tourism ecosystem will help to drive the ability of business to build resilience in a post-COVID-19 era. This will include exploiting the opportunities digitalisation opens up for marketing, product and destination development, as well as investing in human capital and skills to retain and develop a skilled workforce. To support the digital transformation of the sector, this report examines: 1) the role of digital technology in tourism and its impact on work organisation; 2) how digitalisation affects the demand for skills in the sector; and 3) the role of government in creating the conditions to support the digital transformation of tourism business models, and preparing the tourism workforce for change. Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), the report presents a selection of policy considerations to prepare the tourism workforce for the digital future.
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Informes
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CDO
El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital.
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Colección digital | Acceso libre online | 1000020176789 |
Bibliografía: p. 57-59
Embracing digitalisation throughout the tourism ecosystem will help to drive the ability of business to build resilience in a post-COVID-19 era. This will include exploiting the opportunities digitalisation opens up for marketing, product and destination development, as well as investing in human capital and skills to retain and develop a skilled workforce. To support the digital transformation of the sector, this report examines: 1) the role of digital technology in tourism and its impact on work organisation; 2) how digitalisation affects the demand for skills in the sector; and 3) the role of government in creating the conditions to support the digital transformation of tourism business models, and preparing the tourism workforce for change. Acknowledging that national policies will need to be responsive to needs across a diverse sector, with varying levels of digital maturity amongst enterprises (and people), the report presents a selection of policy considerations to prepare the tourism workforce for the digital future.
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