Online advertising
: the impact of targeted advertising on advertisers, market access and consumer choiceAutor(es):
Fourberg, Niklas
Parlamento Europeo. Dirección General de Políticas Internas. Departamento de Políticas Económicas, Científicas y de Calidad de Vida
Editor: Luxembourg : European Parliament, Policy Department for Economic, Scientific and Quality of Life Policies, June 2021Descripción: 154 p. ; 1 documento PDFTipo de contenido: texto (visual)Tipo de medio: electrónico
Tipo de soporte: recurso en líneaISBN: 978-92-846-8130-3 (Print); 978-92-846-8131-0 (PDF)Tema(s): Economía digital | publicidad digital | EU | publicidad en línea | desafíos | oportunidades | legislaciónRecursos en línea: Acceso al documento Resumen: In this research paper, we provide a comprehensive overview of online advertising markets and we analyse the challenges and opportunities concerning digital advertising. We review the degree to which existing and proposed legislation at EU level addresses the identified problems, and identify potential solutions, with reference to experience from EU Member States and third countries. We conclude with a synthesis and specific policy recommendations, drawing on stakeholder interviews. This document was provided by the Policy Department for Economic, Scientific and Quality of Life Policies at the request of the committee on the Internal Market and Consumer Protection (IMCO).
Tipo de ítem | Ubicación actual | Colección | Signatura | Estado | Notas | Fecha de vencimiento | Código de barras |
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Informes |
CDO
El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital.
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Colección digital | Acceso libre online | 1000020176814 |
En portada: STUDY Requested by the IMCO committee
In this research paper, we provide a comprehensive overview of
online advertising markets and we analyse the challenges and
opportunities concerning digital advertising. We review the degree
to which existing and proposed legislation at EU level addresses the
identified problems, and identify potential solutions, with reference
to experience from EU Member States and third countries. We
conclude with a synthesis and specific policy recommendations,
drawing on stakeholder interviews.
This document was provided by the Policy Department for
Economic, Scientific and Quality of Life Policies at the request of the
committee on the Internal Market and Consumer Protection (IMCO).
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