Unleash your platform’s power

: 5 actions to create next-wave digital experiences

Autor(es):
Berman, Saul J
IBM Institute for Business Value
Editor: [New York] : IBM Corporation, August 2021Descripción: 24 p. : tablas ; 1 documento PDFTipo de contenido: texto (visual)
Tipo de medio: electrónico
Tipo de soporte: recurso en línea
Tema(s): Empresas | DXP | estrategia digital | madurez digital | organizaciones | plataforma de experiencia digital | Transformación digitalRecursos en línea: Acceso al documento Resumen: To better understand the challenges organizations face, and what they can do to achieve truly differentiating experiences that drive more value, the IBV surveyed 200 US-based executives . These executives told the barriers they face are often rooted in problems with data and fears that expanding platform engagement could dilute their brand. Importantly, organizational silos that styme progress on multiple fronts continue to prove difficult to break down.However, a mere 14% of businesses surveyed report having significantly exploited the capabilities of their current DXP investments. Most others are in various stages of early DXP maturity, with as many as 47% still piloting or implementing point solutions or exploring their options to expand their initial applications. Organizations must strike now or risk being overshadowed by competition. By making better calculated DXP investments today, organizations can step up and reap the benefits.
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Colección digital 2020-12-15 Acceso libre online pdf 1000020176889

To better understand the challenges organizations face, and what they can do to achieve truly differentiating experiences that drive more value, the IBV surveyed 200 US-based executives . These executives told the barriers they face are often rooted in problems with data and fears that expanding platform engagement could dilute their brand. Importantly, organizational silos that styme progress on multiple fronts continue to prove difficult to break down.However, a mere 14% of businesses surveyed report having significantly exploited the capabilities of their current DXP investments. Most others are in various stages of early DXP maturity, with as many as 47% still piloting or implementing point solutions or exploring their options to expand their initial applications. Organizations must strike now or risk being overshadowed by competition. By making better calculated DXP investments today, organizations can step up and reap the benefits.

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