Consumers want it all
: hybrid shopping, sustainability, and purpose-driven brandsAutor(es):
Haller, Karl
IBM Institute for Business Value | National Retail Federation
Series Research InsightsEditor: [New York] : IBM Corporation, January 2022Descripción: 24 p. : tablas ; 1 documento PDFTipo de contenido: texto (visual) Tipo de medio: electrónico
Tipo de soporte: recurso en líneaSerie normalizada: IBM Research Insights
Tema(s): Comercio electrónico | consumidores | herramientas digitales | compras híbridas | tecnología | compras en líneaRecursos en línea: 
Acceso al documentoMás información Resumen: To get a clearer picture of the demands redefining consumer behavior, the IBM Institute for Business Value (IBV), in association with the National Retail Federation (NRF), conducted a global survey of more than 19,000 respondents across 28 countries in September 2021. After spending much of the past two years in a virtual-first world, consumers now see digital tools as a necessary part of the shopping experience. They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels. This is especially true for Gen Z, which uses hybrid shopping more than any other generation. The report concludes: 1) Hybrid shopping is the primary buying method for 27% of consumers and 36% of Gen Z—more than any other generation 2) Nearly 3 in 4 (72%) consumers rely on stores as part of their primary buying method.
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El Centro de Documentación del Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Información (CDO) os da la bienvenida al catálogo bibliográfico sobre recursos digitales en las materias de Tecnologías de la Información y telecomunicaciones, Servicios públicos digitales, Administración Electrónica y Economía digital.
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Colección digital | Acceso libre online | 1000020177113 |
To get a clearer picture of the demands redefining consumer behavior, the IBM Institute for Business Value (IBV), in association with the National Retail Federation (NRF), conducted a global survey of more than 19,000 respondents across 28 countries in September 2021. After spending much of the past two years in a virtual-first world, consumers now see digital tools as a necessary part of the shopping experience. They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels. This is especially true for Gen Z, which uses hybrid shopping more than any other generation. The report concludes: 1) Hybrid shopping is the primary buying method for 27% of consumers and 36% of Gen Z—more than any other generation 2) Nearly 3 in 4 (72%) consumers rely on stores as part of their primary buying method.
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