TY  - BOOK
ED  - Organización de Cooperación y Desarrollo Económico
TI  - Unpacking E-commerce: : Business Models, Trends and Policies
SN  - 9789264689626 (HTML)
PY  - 2019///
CY  - Paris : 
PB  - OECD Publishing
KW  - Comercio electrónico
KW  - e-commerce
KW  - Transformación digital
KW  - digital transformation
KW  - trends
KW  - business models
N2  - As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online. This report analyses new and emerging e-commerce business models, examines e-commerce trends along a range of dimensions, and offers new insights on the policies needed to exploit the opportunities and mitigate the challenges of unlocking the potential of e-commerce for all
UR  - https://www.oecd-ilibrary.org/science-and-technology/unpacking-e-commerce_23561431-en
UR  - https://doi.org/10.1787/23561431-en
ED  - Organización de Cooperación y Desarrollo Económico
ER  -