Bianchini, Marco

Data Analytics in SMEs : Trends and Policies / Marco Bianchini, Veronika Michalkova .-- [París] : OECD Publishing, 2019 .-- 45 p. : tablas, gráf. ; 1 documento PDF .-- (OECD SME and Entrepreneurship Papers ;No. 15).

Bibliography p. 42-45

The report contextualises the role of data analytics in the ongoing digital revolution and its potential for SME performance, including for enhancing SME productivity. It presents evidence on the use of data analytics in SMEs, discusses main internal and external barriers to the use of data analytics by SMEs, and illustrates policy approaches to foster data-driven decision-making in SMEs.

Materias: Empresas


Términos de indización - No controlado: PYMES
Análisis de datos
Revolución digital
toma de decisiones
Tendencias
trends
policies


Encabezamiento secundario--Nombre personal: Michalkova, Veronika


Encabezamiento secundario--Nombre de entidad: Organización de Cooperación y Desarrollo Económico


Serie normalizada: OECD SME and Entrepreneurship Papers