TY  - BOOK
AU  - Bianchini,Marco
AU  - Michalkova,Veronika
ED  - Organización de Cooperación y Desarrollo Económico
TI  - Data Analytics in SMEs: : Trends and Policies
T2  - OECD SME and Entrepreneurship Papers
PY  - 2019///
CY  - [París]
PB  - OECD Publishing
KW  - Empresas
KW  - PYMES
KW  - Análisis de datos
KW  - Revolución digital
KW  - toma de decisiones
KW  - Tendencias
KW  - trends
KW  - policies
N1  - Bibliography p. 42-45
N2  - The report contextualises the role of data analytics in the ongoing digital revolution and its potential for SME performance, including for enhancing SME productivity. It presents evidence on the use of data analytics in SMEs, discusses main internal and external barriers to the use of data analytics by SMEs, and illustrates policy approaches to foster data-driven decision-making in SMEs
UR  - https://www.oecd-ilibrary.org/docserver/1de6c6a7-en.pdf?expires=1561630720&id=id&accname=guest&checksum=4DF481C2C867AEAE0755097EAEA644E0
ER  -