TY  - BOOK
AU  - Cuijpers,Dries
AU  - Yoshida,Akira
ED  - Organización de Cooperación y Desarrollo Económico
TI  - Understanding online consumer ratings and reviews
T2  - OECD Digital Economy Papers
PY  - 2019///
CY  - París
PB  - OECD Publishing
KW  - Economía digital
KW  - online consumer
KW  - consumer organisations
KW  - business environment
N1  - Bibliografía: p. 24-28
N2  - This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including misleading and deceptive practices, a lack of accuracy, and consumer biases. It also points to issues for further consideration by consumer policy makers and enforcement authorities, as well as businesses and consumer organisations
UR  - https://www.oecd-ilibrary.org/deliver/eb018587-en.pdf?itemId=%2Fcontent%2Fpaper%2Feb018587-en&mimeType=pdf
ER  -