Good practice guide on online consumer ratings and reviews / prepared by Akira Yoshida ; under the supervision of Michael Donohue and Brigitte Acoca
.-- París : OECD Publishing, 2019
.-- 27 p. ; 1 documento PDF
.-- (OECD Digital Economy Papers;September 2019, No. 288).
Bibliografía: p. 23-27
Building on the OECD Recommendation of the Council on Consumer Protection in E-Commerce, this paper aims to provide practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and reviews; (iii) negative ratings and reviews; and (iv) misleading moderation practices.