TY  - BOOK
AU  - Yoshida,Akira
AU  - Donohue,Michael
AU  - Acoca,Brigitte
ED  - Organización de Cooperación y Desarrollo Económico
TI  - Good practice guide on online consumer ratings and reviews 
T2  - OECD Digital Economy Papers
PY  - 2019///
CY  - París
PB  - OECD Publishing
KW  - Ciberseguridad y confianza
KW  - online consumer
KW  - fake ratings
KW  - E-Commerce
KW  - consumer ratings
KW  - consumer reviews
N1  - Bibliografía: p. 23-27
N2  - Building on the OECD Recommendation of the Council on Consumer Protection in E-Commerce, this paper aims to provide practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and reviews; (iii) negative ratings and reviews; and (iv) misleading moderation practices
UR  - https://www.oecd-ilibrary.org/deliver/0f9362cf-en.pdf?itemId=%2Fcontent%2Fpaper%2F0f9362cf-en&mimeType=pdf
ER  -