Social commerce in emerging markets : understanding the landscape and opportunities for mobile money / author, Nika Naghavi
.-- London : GSM Association, 2019
.-- 23 p. : il., gráf. ; 1 documento PDF
The global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments. This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry.
Economía digital Tecnologías habilitadoras digitales
commerce mobile money Intelligent shopping social media e-commerce