TY  - BOOK
AU  - Naghavi,Nika
ED  - GSMA (Organization)‏
TI  - Social commerce in emerging markets: : understanding the landscape and opportunities for mobile money
PY  - 2019///
CY  - London
PB  - GSM Association
KW  - Economía digital
KW  - Tecnologías habilitadoras digitales
KW  - commerce
KW  - mobile money
KW  - Intelligent shopping
KW  - social media
KW  - e-commerce
N2  - The global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments. This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry
UR  - https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2019/12/Social-commerce-in-emerging-markets.pdf
UR  - https://www.gsma.com/mobilefordevelopment/resources/social-commerce-in-emerging-markets-understanding-the-landscapes-and-opportunities-for-mobile-money/
ER  -