TY  - BOOK
ED  - Organización de Cooperación y Desarrollo Económico
TI  - Good practice guide on online advertising: : Protecting consumers in e-commerce
T2  - OECD Digital Economy Papers
PY  - 2019///
CY  - Paris
PB  - OECD Publishing
KW  - Ciberseguridad y confianza
KW  - e-commerce
KW  - online advertising
KW  - policy makers
KW  - vulnerable consumers
KW  - protection of children
N1  - Bibliografía: p. 63-64
N2  - This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of good practice examples from policy makers, consumer enforcement agencies, and stakeholders that are relevant to the key principles. Building on those examples, the guide also offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers
UR  - https://read.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en#page1
UR  - https://www.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en
ER  -