TY  - BOOK
ED  - McKinsey & Company
ED  - McKinsey Analytics
TI  - Crossing the frontier: : How to apply AI for impact
PY  - 2018///
CY  - [S.l.]
PB  - McKinsey & Company
KW  - Tecnologías habilitadoras digitales
KW  - AI
KW  - artificialm intelligent
KW  - digital companies
KW  - traditional companies
KW  - marketing
KW  - sales
N2  - The businesses must prepare to be both vigilant and dogged as they deploy AI, the scale and
beneficial impact of the technology on businesses, consumers, and society make it the
responsibility of all organizations to explore the possible with AI
UR  - https://www.mckinsey.com/~/media/McKinsey/Business%20Functions/McKinsey%20Analytics/Our%20Insights/Crossing%20the%20frontier%20How%20to%20apply%20AI%20for%20impact/Crossing-the-frontier-collection.ashx
ER  -