TY  - BOOK
ED  - GSMA (Organization)‏
TI  - Reaching 50 Million Women with Mobile: : A Practical Guide : March 2020
PY  - 2020///
CY  - London
PB  - GSM Association
KW  - Mujeres digitales
KW  - mobile
KW  - women
KW  - mobile operators
KW  - policies
KW  - digital consumer
KW  - Connected Women programme
KW  - gender gap
KW  - female customers
N2  - This guide outlines the practical steps mobile operators can take to reach female customers and realise this opportunity. Drawing on our research and work with operators and other partners across Africa, Asia and Latin America over the last decade, including a recent survey of employees from mobile operating companies (opcos) by Altai Consulting,5 we have distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes
have emerged
UR  - https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2020/04/Reaching-50-Million-Women-with-Mobile-A-Practical-Guide.pdf
UR  - https://www.gsma.com/mobilefordevelopment/resources/reaching-50-million-women-with-mobile-a-practical-guide/
ER  -