Behavioural Study on Advertising and Marketing Practices in Travel Booking Websites and Apps : Final Report / [authors, Francisco Lupiáñez-Villanueva ... et al.] .-- Luxembourg : Publications Office of the European Union, 2020 .-- 119 p. : gráf. ; 1 documento PDF .-- (Justice and Consumers).



En la portada: " Directorate-General for Justice and Consumers EU Consumer Programme"

Innovation and new information technologies have become determining factors to stimulate competitiveness in the European tourism sector. Entreprises in the tourism sector, and notably in the accommodation sector, are significantly ahead of other sectors in the economy (Eurostat, 2018). Industries operating in the online travel services environment employ an increasing number of people and contribute to the economy in sizeable way that are important to global competition.

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978-92-9478-538-1 (PDF)

10.2818/728775 . doi

Tecnologías habilitadoras digitales


tourism
internet
telecommunications
digital technologies
consumer behaviour
marketing
travel


Lupiañez Villanueva, Francisco


Comisión Europea


Justice and Consumers