TY  - BOOK
AU  - Lupiañez Villanueva, Francisco
ED  - Comisión Europea
TI  - Behavioural Study on Advertising and Marketing Practices in Travel Booking Websites and Apps : : Final Report
T2  - Justice and Consumers
SN  - 978-92-9478-538-1 (PDF)
PY  - 2020///
CY  - Luxembourg
PB  - : Publications Office of the European Union
KW  - Tecnologías habilitadoras digitales
KW  - tourism
KW  - internet
KW  - telecommunications
KW  - digital technologies
KW  - consumer behaviour
KW  - marketing
KW  - travel
N1  - En la portada: " Directorate-General for Justice and Consumers EU Consumer Programme"
N2  - Innovation and new information technologies have become determining factors to stimulate competitiveness in the European tourism sector. Entreprises in the tourism sector, and notably in the accommodation sector, are significantly ahead of other sectors in the economy (Eurostat, 2018). Industries operating in the online travel services environment employ an increasing number of people and contribute to the economy in sizeable way that are important to global competition.
UR  - https://op.europa.eu/en/publication-detail/-/publication/d79a2522-ddd4-11ea-adf7-01aa75ed71a1/language-en/format-PDF/source-145179747
ER  -