@book{6118, author = {Solbach, Thomas and PricewaterhouseCoopers‏}, title = {No going back}, publisher = {PwC,}, year = {2020}, address = {[S.l.]:}, note = {En la cubierta: "As COVID-19 digitizes healthcare, we suggest five steps for pharma companies to transform their market engagement}, url = {https://www.strategyand.pwc.com/de/en/industries/health/pharmas-route-to-digitization/pharmas-route-to-digitization.pdf}, Remainder of title = {: Pharma companies’ route to a digitized go-to-market model } }