TY - BOOK AU - Solbach,Thomas ED - PricewaterhouseCoopers‏ TI - No going back: : Pharma companies’ route to a digitized go-to-market model PY - 2020/// CY - [S.l.] PB - PwC KW - Sanidad digital KW - COVID-19 KW - digitized KW - healthcare KW - technological advances KW - Transformación digital N1 - En la cubierta: "As COVID-19 digitizes healthcare, we suggest five steps for pharma companies to transform their market engagement N2 - Digital technologies and interactions are transforming healthcare at an accelerating pace. Until recently, most touchpoints between physicians and pharma companies depended on face-to-face interaction, which often required field forces to drive hundreds of time-consuming kilometers for meetings with doctors. UR - https://www.strategyand.pwc.com/de/en/industries/health/pharmas-route-to-digitization/pharmas-route-to-digitization.pdf ER -