TY - BOOK ED - Comisión Europea. ED - WIK-Consult GmbH‏ ED - ICF TI - Digital Markets Act Impact assessment support study: : executive summary and synthesis report SN - 978-92-76-27450-6 PY - 2020/// CY - Luxembourg PB - Publications Office of the European Union KW - Economía digital KW - publicidad KW - cloud computing KW - consumidor KW - mercado único digital KW - política regulatoria N1 - Documento realizado en colaboración entre ICF, Wik Consult, Cullen International, CEPS N2 - The digitisation of services has driven widespread innovation, increased competition and consumer benefits. However, digitisation has also been associated with the ability of certain players to act as gatekeepers, with the power to impose unfair terms on dependent businesses to limit the scope for dynamic new entry. Available evidence suggests that existing measures are insufficient to address these problems, and that Europe would benefit from the introduction of EU-wide legislation to apply ex ante regulatory obligations on gatekeeper platforms. The impact of this measure could be maximised by combining clear requirements in the legislation with the ability to apply more tailored solutions in cases where it is not possible to make the designation of gatekeepers or design of associated obligations entirely self-executing. Such measures would best be applied by the European Commission with the support of a network of experts from national administrations UR - https://op.europa.eu/en/publication-detail/-/publication/0a9a636a-3e83-11eb-b27b-01aa75ed71a1/language-en?WT.mc_id=Selectedpublications&WT.ria_c=41957&WT.ria_f=5961&WT.ria_ev=search ED - Comisión Europea. ED - Dirección General de Redes de Comunicación, Contenido y Tecnologías ER -