TY  - BOOK
ED  - European Union Intellectual Property Office
TI  - Monitoring and analysing social media in relation to IP infringement
SN  - 978-92-9156-292-3 
PY  - 2021///
CY  - [Alicante]
PB  - EUIPO, 
KW  - Unión Europea
KW  - Comercio electrónico
KW  - propiedad intelectual
KW  - patentes
KW  - derechos de autor
KW  - datos personales
KW  - redes sociales
KW  - delitos informáticos
N2  - The growth of e-commerce has been well documented, but how the rise of different technologies and consumer habits has affected intellectual property rights (IPR) infringement on the internet and, in particular, on social media platforms, is not clear. It is within this context, the European Union Intellectual Property Office (EUIPO) decided to conduct a study to better understand the volume and frequency of IPR infringement on social media. This study was organised around three strands of interest to better understand the current activities and trends related to counterfeit physical products and the piracy of digital content: 1) provide a comprehensive picture of the social media uses related to possible IPR infringement activities or promotion; 2) measure the relative presence of IPR infringement on physical products and digital content on social media compared to genuine products or licit copyright-protected digital content; 3) identify key indicators in order to better recognise IPR infringement business models on social media
UR  - https://op.europa.eu/en/publication-detail/-/publication/0f9b68ae-b138-11eb-8307-01aa75ed71a1/language-en
ED  - European Union Intellectual Property Office
ER  -