TY  - BOOK
AU  - Fourberg,Niklas
ED  - Parlamento Europeo.
TI  - Online advertising: : the impact of targeted  advertising on advertisers,  market access and  consumer choice
SN  - 978-92-846-8130-3 (Print)
PY  - 2021///
CY  - Luxembourg
PB  - European Parliament, Policy Department for Economic, Scientific and Quality of Life Policies
KW  - Economía digital
KW  - publicidad digital
KW  - EU
KW  - publicidad en línea
KW  - desafíos
KW  - oportunidades
KW  - legislación
N1  - En portada: STUDY Requested by the IMCO committee
N2  - In this research paper, we provide a comprehensive overview of 
online advertising markets and we analyse the challenges and 
opportunities concerning digital advertising. We review the degree 
to which existing and proposed legislation at EU level addresses the 
identified problems, and identify potential solutions, with reference 
to experience from EU Member States and third countries. We 
conclude with a synthesis and specific policy recommendations, 
drawing on stakeholder interviews.
This document was provided by the Policy Department for 
Economic, Scientific and Quality of Life Policies at the request of the 
committee on the Internal Market and Consumer Protection (IMCO)
UR  - https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662913/IPOL_STU(2021)662913_EN.pdf
ER  -