Getting tangible about intangibles
: the future of growth and productivity?
Hazan, Eric
McKinsey & Company
text
xxu
Nueva York]
McKinsey & Company
16 June 2021
2021
monographic
eng
40 p. : gráf. ; 1 documento PDF
Investment in intangible assets that underpin the knowledge or learning economy, such as intellectual property (IP), research, technology and software, and human capital, has risen inexorably over the past quarter century, and the COVID-19 pandemic appears to have accelerated this shift toward a dematerialized economy. New research uses sector-level data and the results of a new survey of more than 860 executives that reveal that “top growers”—companies in the top quartile for growth in gross value added, a measure of economic growth—invest 2.6 times more in intangibles than low growers, companies in the bottom two quartiles. The research uses the survey and sector-level data from the INTAN-Invest database to explore the correlation between intangible investment and the productivity of sectors, economies, and firms, and to discover the formula for the effective deployment of intangible assets to drive growth.
specialized
/ Eric Hazan ... [et al.]
Empresas
activos intangibles
crecimiento
economía
inversión
productividad
Transformación digital
https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/getting%20tangible%20about%20intangibles%20the%20future%20of%20growth%20and%20productivity/getting-tangible-about-intangibles-the-future-of-growth-and-productivity.pdf
https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/getting%20tangible%20about%20intangibles%20the%20future%20of%20growth%20and%20productivity/getting-tangible-about-intangibles-the-future-of-growth-and-productivity.pdf
ES-MaONT
210726
20211003160654.0
00006644