TY  - BOOK
AU  - Haller,Karl
ED  - IBM Institute for Business Value
ED  - National Retail Federation
TI  - Consumers want it all: : hybrid shopping, sustainability, and purpose-driven brands
T2  - Research Insights
PY  - 2022///
CY  - [New York]
PB  - IBM Corporation, 
KW  - Comercio electrónico
KW  - consumidores
KW  - herramientas digitales
KW  - compras híbridas
KW  - tecnología
KW  - compras en línea
N2  - To get a clearer picture of the demands redefining consumer behavior, the IBM Institute for Business Value (IBV), in association with the National Retail Federation (NRF), conducted a global survey of more than 19,000 respondents across 28 countries in September 2021. After spending much of the past two years in a virtual-first world, consumers now see digital tools as a necessary part of the shopping experience. They expect stores to be digitally enabled and for brands and retailers to support hybrid shopping journeys, which blend physical and digital channels. This is especially true for Gen Z, which uses hybrid shopping more than any other generation. The report concludes: 1) Hybrid shopping is the primary buying method for 27% of consumers and 36% of Gen Z—more than any other generation 2)  Nearly 3 in 4 (72%) consumers rely on stores as part of their primary buying method
UR  - https://www.ibm.com/downloads/cas/YZYLMLEV
UR  - https://www.ibm.com/thought-leadership/institute-business-value/report/2022-consumer-study#
ED  - IBM Institute for Business Value
ER  -