@book{7005, author = {Forth, Patrick and Boston Consulting Group }, title = {The rise of the digital incumbent }, publisher = {Boston Consulting Group, }, year = {February 2022}, url = {https://web-assets.bcg.com/d1/13/0d46e48542a4a126bbcc8a38adf5/bcg-the-rise-of-the-digital-incumbent-feb-2022.pdf}, }