TY  - BOOK
AU  - Forth,Patrick
ED  - Boston Consulting Group 
TI  - The rise of the digital incumbent 
PY  - 2022///
PB  - Boston Consulting Group, 
KW  - Empresas
KW  - transformación digital
KW  - transformación empresarial
KW  - tecnología
KW  - capacidades digitales
N2  - There’s a new player on the digital landscape. Digital (or digitalized) incumbents in traditional industries are joining digital natives and a small group of so-called digital hyperscalers in the congregation of companies that have developed the capabilities to disrupt existing business models and deliver the innovation and revenue growth that are rewarded by investors. But by our estimate, only about 30% of the companies in the S&P Global 1200 index are successfully transforming themselves into digital incumbents, leaving most legacy companies struggling to keep pace
UR  - https://web-assets.bcg.com/d1/13/0d46e48542a4a126bbcc8a38adf5/bcg-the-rise-of-the-digital-incumbent-feb-2022.pdf
UR  - https://www.bcg.com/publications/2022/rise-of-digital-incumbents-building-digital-capabilities
ER  -