000			01707nam a22003137c 4500
999			_c4881 _d4881
001			00004881
003			ES-MaONT
005			20210820062942.0
008			190129s2019 xxu |||frt|||i10| 0 eng d
024			_2doi _a10.1787/1f42c85d-en
040			_aES-MaONT
110			_aOrganización de Cooperación y Desarrollo Económico _92843
245	1	0	_aOnline advertising _c/ OECD
260			_aParis: _bOECD Publishing, _cJanuary 2019
300			_a43 p. _c; 1 documento PDF
336			_atexto (visual) _2isbdcontent
337			_aelectrónico _2isbdmedia
338			_arecurso en línea _2rdacarrier
490	1		_aOECD Digital Economy Papers ; _vJanuary 2019, No. 272
520			_aOnline advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises some new and complex challenges for consumers and consumer protection authorities. This report by the OECD’s Committee on Consumer Policy provides an introduction to the complex landscape that is online advertising. It outlines the potential benefits and risks for consumers, drawing on the behavioural insights literature where relevant.
650		4	_92 _aComercio electrónico
653			_aconsumers
653			_aonline advertising
653			_aonline services
653			_arisks
830	0		_aOECD Digital Economy Papers _92551
856	4	2	_uhttps://doi.org/10.1787/1f42c85d-en _x0 _yAcceso a la publicación _qpdf
942			_2udc _cINF