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| 001 | 00005125 | ||
| 003 | ES-MaONT | ||
| 005 | 20220805062542.0 | ||
| 008 | 190522s2019 fr ||||fr i 01 u|eng u | ||
| 020 | _a9789264312012 (PDF) | ||
| 020 | _a9789264312029 (EPUB) | ||
| 020 | _a9789264312036 (HTML) | ||
| 024 |
_a10.1787/9789264312012-en _d. |
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| 040 | _aES-MaONT | ||
| 110 |
_aOrganización de Cooperación y Desarrollo Económico _92843 |
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| 245 | 1 | 3 |
_aAn Introduction to Online Platforms and Their Role in the Digital Transformation _c/ OECD |
| 260 |
_aParis : _bOECD Publishing, _c2019 |
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| 300 |
_a214 p. _b: tablas _c; 1 fichero pdf |
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| 336 |
_atexto (visual) _2isbdcontent |
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| 337 |
_aelectrónico _2isbdmedia |
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| 338 |
_arecurso en línea _2rdacarrier _bcr |
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| 520 | _aOnline platforms support so many of our daily activities that we have become dependent on them in our personal and professional lives. We rely on them to buy and sell goods and services, to find information online and to keep in touch with each other. We use them for entertainment, news, transportation, accommodation, finding jobs and employees, finding apps and for many other purposes. Online platforms have also raised new and important policy questions, but the businesses themselves can be more complex than they appear so they are not always well understood. This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially. For example, the report finds that although platforms tend to have a number of economic characteristics in common, they also vary so greatly that they cannot be compartmentalised into just a few categories, let alone a single sector. Moreover, they do not all succeed for the same reasons. In addition, although the major Chinese platforms still have a low profile within the OECD, they are in the process of expanding globally and deserve more attention. | ||
| 650 | 0 |
_97 _aSociedad digital |
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| 650 | 7 |
_aEconomía digital _2 _92223 |
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| 653 | _adigital transformation | ||
| 653 | _aimpacto económico | ||
| 653 | _aImpacto social | ||
| 653 | _aPlataformas online | ||
| 653 | _aTransformación digital | ||
| 856 | 4 |
_uhttps://doi.org/10.1787/53e5f593-en _x0 _yAcceso al documento |
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| 856 | 4 |
_uhttps://read.oecd-ilibrary.org/science-and-technology/an-introduction-to-online-platforms-and-their-role-in-the-digital-transformation_53e5f593-en#page216 _x0 _yAcceso al documento |
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