000			01600nam a22003617c 4500
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003			ES-MaONT
005			20211006062635.0
008			200417s2020 sz d||||rt|||i001 0 eng d
024			_d.
040			_aES-MaONT
245	0	0	_aUnderstanding Value in Media _b: Perspectives from Consumers and Industry : White paper
260			_aGeneva : _bWorld Economic Forum, _cApril 2020
300			_a39 p. : _bgráf. _c; 1 documento PDF
336			_atexto (visual) _2isbdcontent
337			_aelectrónico _2isbdmedia
338			_arecurso en línea _2rdacarrier
520			_aThis report considers how different stakeholders in media, content creators, advertisers, marketing agencies and individual consumers, each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.
540			_aAll rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.
650		0	_aSociedad digital _97
650		0	_aTecnologías habilitadoras digitales _918
653			_aCOVID-19
653			_afake news
653			_asocial media
653			_adigitalization
653			_amobile consumption
653			_aindustry
653			_aconsumers
653			_acoranavirus
710			_92608 _aWorld Economic Forum
856			_uhttp://www3.weforum.org/docs/WEF_Understanding_Value_in_Media_Perspectives_from_Consumers_and_Industry_2020.pdf _x0 _zAcceso al documento _qpdf
942			_2z _cINF