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| 001 | 00005965 | ||
| 003 | ES-MaONT | ||
| 005 | 20220309152610.0 | ||
| 008 | 200519s2020 xxka|||eq|||| 00| 0 eng d | ||
| 040 | _aES-MaONT | ||
| 245 | 0 | 4 |
_aReaching 50 Million Women with Mobile: _b: A Practical Guide : March 2020 _cGSMA |
| 260 |
_aLondon : _bGSM Association, _c2020 |
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| 300 |
_a38 p. _b: il. _c; 1 documento PDF |
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| 336 |
_atexto (visual) _2isbdcontent |
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| 337 |
_aelectrónico _2isbdmedia |
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| 338 |
_arecurso en línea _2rdacarrier |
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| 520 | _aThis guide outlines the practical steps mobile operators can take to reach female customers and realise this opportunity. Drawing on our research and work with operators and other partners across Africa, Asia and Latin America over the last decade, including a recent survey of employees from mobile operating companies (opcos) by Altai Consulting,5 we have distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes have emerged. | ||
| 650 | 7 |
_aMujeres digitales _92600 |
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| 653 | _amobile | ||
| 653 | _awomen | ||
| 653 | _amobile operators | ||
| 653 | _apolicies | ||
| 653 | _adigital consumer | ||
| 653 | _aConnected Women programme | ||
| 653 | _agender gap | ||
| 653 | _afemale customers | ||
| 710 | 2 |
_aGSMA (Organization) _91226 |
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| 856 |
_uhttps://www.gsma.com/mobilefordevelopment/wp-content/uploads/2020/04/Reaching-50-Million-Women-with-Mobile-A-Practical-Guide.pdf _x0 _yAcceso al documento _apdf |
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| 856 |
_uhttps://www.gsma.com/mobilefordevelopment/resources/reaching-50-million-women-with-mobile-a-practical-guide/ _x0 _yMás información |
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