000 02264nam a22003497a 4500
999 _c6532
_d6532
001 00006532
003 ES-MaONT
005 20220125162851.0
008 210513s2021 lu d|||| |||| 00| 0 eng d
020 _a978-92-9156-292-3
024 _d.
_2doi
_a10.2814/235275
035 _aTB-02-21-489-EN-N
040 _aES-MaONT
110 2 _95019
_aEuropean Union Intellectual Property Office
245 1 0 _aMonitoring and analysing social media in relation to IP infringement
_c/ European Union Intellectual Property Office (EUIPO)
260 _a[Alicante] :
_bEUIPO,
_c2021
300 _a68 p. :
_bgráf., tablas
_c; 1 documento PDF
336 _atexto (visual)
_2isbdcontent
337 _aelectrónico
_2isbdmedia
338 _arecurso en línea
_2rdacarrier
520 _aThe growth of e-commerce has been well documented, but how the rise of different technologies and consumer habits has affected intellectual property rights (IPR) infringement on the internet and, in particular, on social media platforms, is not clear. It is within this context, the European Union Intellectual Property Office (EUIPO) decided to conduct a study to better understand the volume and frequency of IPR infringement on social media. This study was organised around three strands of interest to better understand the current activities and trends related to counterfeit physical products and the piracy of digital content: 1) provide a comprehensive picture of the social media uses related to possible IPR infringement activities or promotion; 2) measure the relative presence of IPR infringement on physical products and digital content on social media compared to genuine products or licit copyright-protected digital content; 3) identify key indicators in order to better recognise IPR infringement business models on social media.
610 2 4 _aUnión Europea
_91508
650 0 _92
_aComercio electrónico
653 _apropiedad intelectual
653 _apatentes
653 _aderechos de autor
653 _adatos personales
653 _aredes sociales
653 _adelitos informáticos
856 4 _uhttps://op.europa.eu/en/publication-detail/-/publication/0f9b68ae-b138-11eb-8307-01aa75ed71a1/language-en
_x0
_yAcceso al documento
_qpdf
942 _2z
_cINF